We were tasked with starting Cricket Wireless’ 2022 with a bang—bigger, funnier, wilder. Which is to say, we were asked to have a lot of fun. The Q1 campaign that followed shows the Cricket characters in their element, showing customers the absurd power of 5G, every wonderfully cuddly thing you can capture with your free phone when you switch, and just how much is bundled into every $60 unlimited plan.
What’s Strong with Me?
When you ask someone “Who’s the strongest person in your life?” the first answer you hear is “my mom.” But you also get “my best friend,” “the person I know who’s overcome the most struggle,” “my child.”
But you’ll never hear “Me.”
Because we focus on our weaknesses so much more than our strengths.
As we launched Fitbit’s first true brand campaign, we wanted to remind people that they have their own inner strength—that it doesn’t look like anyone else’s and can be physical, mental, or emotional. And that Fitbit can help unlock it. With this campaign, we flip script to get people to stop asking “what’s wrong with me?” and start wondering:
What’s strong with me?
Partnering with Moda, an elevator interior company, giving them a look that was unique to the elevator world. The mark is a “M” as well as a view of elevator doors as they are opening. It does a good job telling their brand story in a very minimal way.
Finance is hard. Knowing who to turn to when you’ve got those tough money questions shouldn’t be.
Amazon Fresh is a hybrid shopping experience, blending online convenience with the allure of physical stores, all while maintaining competitive pricing in an elegant setting. We were asked to launch a new campaign focusing on their diverse selection of fresh food and their newest store locations. It all came to life by using a wide range of bright colors with an ornate typeface that pairs well with the minimalist still life photography.
Ever had a song you couldn't get out of your head? Same. So, prepare to hum this one over and over again. This series is a continuation of the “Rhythms with Delicious” campaign. Things get weird in cereal land.
During the summer of 2022, ARGONAUT and Cricket dove head first into TikTok, staying loose, staying native, surprising, and fast. My partner, Chris Kessler, and I led several different Cricket TikTok work streams, guiding our teams as we created different series of posts, all produced with ARGONAUT’s in-house production wing, AVALON. We were able to streamline production, create and maintain a nimble team, and champion our creative teams to create new and surprising content—which have exceeded most of Cricket’s TikTok testing benchmarks.
As a longtime Westfalia vanagon lover, this is a true passion project. Westfalyeah brings fun, clean design to the vanlife community. I create custom detailed illustrations of real life "vanlifers" and share them with the van community through Instagram. This has brought excitement to both the van owner and their vibrant followers and Volkswagen fanatics.
In addition to the illustration , I have added a studio series to the project. There are already numerous incredible images to be found of Vanagons against jaw dropping natural backgrounds captured by skilled photographers. I've drooled over many to be sure. Alternatively, Westfalyeah puts these iconic vehicles front and center in a clean studio setting. The white seamless backdrop allows the Vanagon to standout as the star it is. I shoot the vans both alone and alongside their owners like a family portrait.
Westfalyeah aims to capture and honor the life and spirit of classic Wesfalia Vanagons and the people behind them with a fresh and lighthearted approach. It has been an unbelievable ride and humbling experience for me as a designer and van fanatic.
Follow along for the ride at instagram.com/westfalyeah #liveslowdriveslower
PUPPIES CRASH CHRISTMAS
After the success of 2016’s Streaming Wonderland, Hulu wanted to get even more festive for the 2017 holidays. So we thought: “What’s more festive than puppies?”
Puppies wearing Christmas costumes destroying a beautiful holiday living room. That’s what’s more festive.
So we did that.
Spoiler Alert: Keep an eye out for hidden TV show references.
Watch the full version on Hulu
With so much competition in the ride-sharing category, Lyft wanted to create authentic experiences to entertain passengers with unexpected events. We partnered with UC Berkley to create the ultimate tailgating party. Welcome to Rally Mode!
Our customers love Cricket and all that it has to offer. And they love it for the simplest reasons: the 5G is fast and reliable, the prices are great, their bills always stay the same. So we created some fun, visually arresting content that showcases the feeling people have when they're on Cricket.
STRONG FEELS GOOD
There's much to be said about Stephen Curry, but one thing is for sure... His energy is contagious! His dance moves aren't bad either.
POWER OF QUESTIONS
Recently, Charles Schwab conducted a survey of highly engaged Americans, seeking to understand how they take ownership in their lives and engage with their investments.
The results surprised us. An overwhelming majority identified themselves as planners. On one hand these people were highly engaged in their lives, families and careers, but when it came to the management of their money the results were startlingly different. It made us wonder: Why aren’t people more inquisitive about their financial matters?
We decided to look deeper to better understand the “Power of Questions” more broadly, and to determine if questions can have a material impact on results. The research we uncovered, and the questions we asked are on this site. schwab.com/powerofquestions
LEAN ON ME
Every athlete needs someone to lean on. To inspire athletes to greatness, Clay Matthews uses his strength and other unexpected talents as a human special effect. Clay Matthews personifies the protein that Muscle Milk provides in an entertaining way.
#ITRAINFOR
Believe it or not, scaling sheer rocks cliffs and running ultra marathons is hard. That’s why The North Face created the Mountain Athletics line of apparel to help you train for whatever it is you train for.
GIVE THE GIFT OF ANYTHING
When you receive an Amazon Gift Card, you’re not just getting a gift. You’re getting anything and everything you want that can be purchase on Amazon. By exhibiting less common and unexpected items, we’re actually showing just how personalized these gifts can become. It’s one gift card, endless possibilities.
STRONGER EVERYDAY
Strength isn’t obtained overnight. There’s no miracle supplement that will build your dream body for you. If you want to get stronger, you have to put in the work. You have to earn it. You have to utilize the power of the compound effect. And only then, with the help of the protein in Muscle Milk, you will get Stronger Everyday.
The idea is simple, show both Alaska Airlines and Virgin America airplane tails side by side to communicate the two companies coming together as one. Without the use of photography, a custom illustration of the tails was created to add dimension and pull the work off the background.
FOR WOMEN WITH MUSCES
You love your muscles and so does Muscle Milk. Whether you’re posing, pedaling, balance-balling or toddler-hauling, your muscles need the sustained energy Muscle Milk provides
