We were tasked with starting Cricket Wireless’ 2022 with a bang—bigger, funnier, wilder. Which is to say, we were asked to have a lot of fun. The Q1 campaign that followed shows the Cricket characters in their element, showing customers the absurd power of 5G, every wonderfully cuddly thing you can capture with your free phone when you switch, and just how much is bundled into every $60 unlimited plan.