What’s Strong with Me?
When you ask someone “Who’s the strongest person in your life?” the first answer you hear is “my mom.” But you also get “my best friend,” “the person I know who’s overcome the most struggle,” “my child.”
But you’ll never hear “Me.”
Because we focus on our weaknesses so much more than our strengths.
As we launched Fitbit’s first true brand campaign, we wanted to remind people that they have their own inner strength—that it doesn’t look like anyone else’s and can be physical, mental, or emotional. And that Fitbit can help unlock it. With this campaign, we flip script to get people to stop asking “what’s wrong with me?” and start wondering:
What’s strong with me?
